Friday, 31 May 2019
Vegan Blueberry Coconut Pancakes
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from Running on Real Food https://runningonrealfood.com/blueberry-coconut-vegan-pancakes/
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Thermography vs. Mammograms for Breast Health Screening
I’ve talked about vaginal health before because it’s an important but often overlooked topic in women’s health. Breast health is another area we simply can’t afford to ignore. Sadly, breast cancer continues to be a leading cause of death in women and breast cancer rates keep rising. Mammograms are the go-to diagnostic tool for detecting...
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Mexican Beef and Rice Bowls (Instant Pot)
New fast and filling meal ideas are always welcome in my kitchen! These beef and rice bowls are a healthy and delicious take on tacos and I can make them start to finish in 30 minutes. Instant Pot Mexican Beef and Rice Bowls I love that I can use my Instant Pot to quickly cook this whole...
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Alana Wylie-Reeves: Getting comfortable with change.
At more than 250 pounds, Alana Wylie-Reeves found herself uncomfortable, frustrated, and immobile. The biggest obstacle she faced in her efforts toward better movement and health? A deep-seated aversion to change. Here’s how she found the resilience to embrace discomfort — and lose more than 60 pounds in the process.
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Two years ago, Alana Wylie-Reeves couldn’t bend over to pick something up from the ground.
“If I dropped something on the floor, it had to stay there. I had zero mobility,” says Alana, 54. “If I forgot something in the laundry room in the basement, I’d have to think about how I was going to get back down the two flights of stairs to get it.”
Alana’s weight had yo-yoed for years. At her heaviest, Alana weighed 257 pounds.
“I remember once I went to stand on a step ladder, but the maximum weight was 225. I couldn’t even stand on a ladder to change a light bulb,” she recalls.
At the same time, she was having more and more trouble getting through her shifts working in the paint department at Home Depot in Edmonton, Alberta.
“There is a lot of bending, moving, and lifting at my work. It’s pretty physically demanding and I was having a really hard time with it.”
Alana had tried diets and the occasional workout video, but they didn’t become habits that stuck.
“The weight would come tumbling back because nothing in my life would change. I just couldn’t find a way of eating that I could live with.”
But as challenging and at times painful as Alana’s life had become, in some ways it seemed more comfortable to her than the alternative: changing.
“As an only child of a single parent, we moved a lot, always trying to keep the paycheck ahead of the rent,” Alana explains. “I experienced a lot of change. Unwanted change, at that. Change I had no control over whatsoever.”
As a result, throughout adulthood Alana’s aversion to change deepened. She consciously avoided disruption at all costs — including her health.
“I used to walk around saying, ‘I hate change’. I was living my life to avoid being uncomfortable. I was scared to make changes because it was uncomfortable and scary.”
On top of it all, like many moms Alana found herself prioritizing her family over her own needs and wellbeing.
“My sacrifices, it seemed, were always for the greater good of the family,” she reflects. “But do that long enough and you begin to give up the effort to discern what really matters to you.”
Considering the barriers she was facing, Alana recognized that she’d need help if she wanted to clear them and find a path to health and fitness.
At the thought of having some support, Alana decided that, uncomfortable or not, it was time to make a change.
She was determined to figure out a way of eating that would help her lose weight and stay healthy for the long term.
Enter the Precision Nutrition Coaching program.
Alana started PN Coaching and very quickly realized that the road to change would require getting a little more comfortable with discomfort.
Take, for example, one of the first habits in PN Coaching: eating to 80 percent full.
“If you’re practicing the habit, you’re likely experiencing a little discomfort and resistance,” says Alana. “We’re also asked to reflect on how we have dealt with uncomfortable things in the past.”
Persisting with the habit, and reflecting on how it made her feel, helped Alana realize that she could, in fact, tolerate change.
PN lessons often encourage clients to practice getting out of their comfort zone, a little bit at a time. As time went on, rather than resisting the discomfort, Alana gradually found herself choosing to embrace it.
“In the beginning my workouts were just five minutes of walking. That was it,” she recalls. “But as I progressed, I began to apply the idea [of embracing discomfort] in a physical way. For example, taking that difficult lunge just a titch past comfortable, running a bit when I was on my walks just to try it out, that sort of thing.”
Alana was discovering that she did, in fact, possess the skill needed for leaning in to change: resilience.
But would her resilience, her acceptance of change, stick?
Throughout Alana’s time at PN, she faced many challenges in her personal life — the kinds of challenges that had kept her from her goals in the past.
Her mother needed help with one of her rental properties, and Alana threw herself into the six-week project, finding herself 10 pounds heavier than before.
“I stopped exercising and went into junk food free-fall. I think of it now with horror — but that was my ‘normal’ back then: Work hard, don’t exercise and eat junk!”
Her second born child came out as transgender. “It rocked the immediate family,” Alana explains.
Her mother was in and out of the hospital due to chronic obstructive pulmonary disease. “Learning to meet her needs, while continuing to meet my own, is new to me,” Alana says.
She injured her back in a Spartan Race.
But through these rough waters, Alana stayed the course.
“I remember being really discouraged, but I stayed in touch with Coach Lisanne. We had frequent coaching calls, and she reminded me that I was resilient — just for showing back up!”
Getting out of her comfort zone paid off.
Alana dropped pounds, gained mobility, and went from not being able to bend over to doing squats, deadlifts, and modified push-ups.
Today, at 196 pounds— 61 pounds lighter than when she started — everyday movement is no longer a hindrance.
“The other night, I forgot something in the laundry room and didn’t even think twice about it. I ran down two stories and didn’t even hesitate,” she says. “And I can do things like squat down and rearrange leftovers in the fridge. I couldn’t do that before.”
Alana now sees herself as someone who lives life at the edge of her comfort zone.
“Gradually, my story around change, well, changed,” she reflects. “Change wasn’t something I needed to be wary of. It became something I could embrace, a little bit at a time. With help from my coach, I integrated the idea that I am someone who can allow change—and a lot of it—into my identity.”
With her newfound zest for life, she’s even pursuing a life-long dream to be an interior designer/decorator, and re-started a certificate program she began about 15 years ago.
Turns out, embracing discomfort has a surprisingly pleasant side-effect: happiness.
“One of my sons was saying yesterday he has never seen me happier in my life,” says Alana.
And she’s just getting started.
“I have more energy for life. Most people my age are slowing down and looking at retirement and relaxing. I feel like I’m 25 years old. The last 20 years were awful, so I’m going to make the next 25 great.”
Want help overcoming your health and fitness barriers?
Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.
Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.
It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.
Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.
We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 17th, 2019.
If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.
- You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
- You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.
If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.
[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].
The post Alana Wylie-Reeves: Getting comfortable with change. appeared first on Precision Nutrition.
from Blog – Precision Nutrition https://www.precisionnutrition.com/client-profile-alana-wylie-reeves
via Holistic Clients
Roasted Garlic Black Bean Quinoa Burger
There has never been a more delicious black bean quinoa burger in all the land. Why is this black bean quinoa burger special? Because it is made with perfectly roasted garlic and is packed with veggies, protein, and dynamic flavor. Give it a try today! Looking for some delicious vegetarian ...
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from Fit Foodie Finds https://fitfoodiefinds.com/roasted-garlic-black-bean-quinoa-burger/
via Holistic Clients
Thursday, 30 May 2019
Kombucha Lemonade
Do you love kombucha? Us too! We mixed kombucha with lemonade to create a delicious and refreshing kombucha lemonade. No joke, this kombucha lemonade tastes pretty much like an Arnold Palmer. If you are looking for more delicious lemonade drinks, check out our Honey Lavender Lemonade or our Homemade Strawberry ...
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from Fit Foodie Finds https://fitfoodiefinds.com/easy-kombucha-lemonade/
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262: Dr. Weil on Integrative Medicine, Reducing Inflammation & Most Important Factors for Health
I’m sure you all know Dr. Andrew Weil, a true pioneer of integrative medicine in the last few decades. Today Dr. Weil shares what he’s learned along the way during his impressive career. Although his list of accomplishments is almost to long to mention, I’ll start with this: Dr. Weil, MD, is a world-renowned leader in...
Continue reading 262: Dr. Weil on Integrative Medicine, Reducing Inflammation & Most Important Factors for Health...
from Wellness Mama® https://wellnessmama.com/podcast/dr-weil/
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Backyard Ideas to Keep Kids Playing Outside All Summer
In our family, we’re big on creating experiences instead of having things, and we spend a lot of time outdoors. I’ve always said I hoped to be the house in the neighborhood where my kids and their friends would want to hang out. Now that my kids are getting older, this is happening and it...
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from Wellness Mama® https://wellnessmama.com/346896/backyard-ideas/
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Wednesday, 29 May 2019
BBQ Chicken Salad
Say hello to the most delicious BBQ Chicken Salad. This salad is crunchy, tangy, and everything in between. BBQ chicken salad makes a great weeknight dinner or a great meal prep lunch for the week! Looking for more healthy salad recipes? Check out this Buffalo Chicken Mason Jar Salad or ...
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from Fit Foodie Finds https://fitfoodiefinds.com/leftover-bbq-chicken-salad/
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8 Healthy Cooking Appliances That Should Be in Your Kitchen
The way you prepare and store foods can impact their influence on your overall health. Find out which healthy cooking equipment you should stock up on—and which harmful tools shouldn’t be in your kitchen.
The post 8 Healthy Cooking Appliances That Should Be in Your Kitchen appeared first on Chris Kresser.
from Chris Kresser https://chriskresser.com/8-healthy-cooking-appliances-that-should-be-in-your-kitchen/
via Holistic Clients
How to Make Chilaquiles with Avocado Crema
Impress your brunch guests by making this Easy Baked Chilaquiles with Avocado Crema. It’s ready in 30 minutes, packed with veggies, and the perfect healthy brunch. With easy step-by-step instructions for how to make chilaquiles, this recipe is ready to help you serve your next brunch crowd! Brunch lovers unite! ...
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from Fit Foodie Finds https://fitfoodiefinds.com/easy-baked-chilaquiles-avocado-crema-30-minutes/
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Overstressed and overeating: How to solve the two biggest health and fitness problems most women face.
Feeling overworked and under-appreciated? Having trouble staying consistent with nutrition and fitness because of life’s demands? Wondering if you’ll ever be able to find time to achieve the body and health you want? This article is for you.
Putting others’ needs before your own? For lots of women, it’s an everyday reality.
Whether you’re a high-powered professional, a mother, a caregiver, a partner, a worker, a daughter, a friend, or all of the above and more….
….if you’re a woman, you’re asked to do a lot.
Many of us spend our days putting out fires, handling to-do lists, wiping little noses, meeting deadlines, and making sure other people are fed, safe, and happy.
Here’s the thing…
We’ve gotten to know a lot of women through our Precision Nutrition Coaching program. And we’ve learned that most of them enjoy — and thrive on — that impossible list above.
They like rising to the challenge of supporting others and getting stuff done.
That is, until their energy runs out and they realize they don’t have any left over for themselves.
And slowly, after months or years of putting other people first, multi-tasking, and wrangling that epic to-do list:
- They’re drained mentally and emotionally.
- The time they used to invest in self-care has disappeared.
- The clothes that used to fit… feel a little (or a lot) tighter.
- The sugar and junk food cravings seem much stronger.
- The exercise classes/workouts are postponed, then canceled.
- The bathroom mirror and scale are avoided. (Along with the bed.)
- The stress of yo-yo dieting starts up again.
With putting so much time into caring for others, and juggling all their responsibilities, women end up neglecting themselves.
But it doesn’t have to be this way.
You can feel healthy, fit, and good in your own skin.
You can regain control of your schedule and your body.
You can overcome emotional eating and cravings.
You can show love and appreciation to others while still taking care of yourself.
We’ll show you how.
In this article, you’ll learn:
- The two biggest obstacles in many women’s way when it comes to getting healthy and staying in shape.
- How to overcome these obstacles to get the body — and life — you want.
Oh sure, you think.
Maybe some women might find this helpful.
But my life is different. My body is different.
That’s exactly what tens of thousands of other women thought before they started Precision Nutrition Coaching.
They also felt frustrated, lost, and confused, struggling to manage their eating, health, and bodies. They knew they wanted to feel better, and they were trying hard, but they weren’t sure how to make it all work.
That was them before they started.
And here’s how they ended up… after a year of simple, do-able, progressive habits. The difference is astounding. Check out this short video:
Meet some of the people whose bodies — and lives — have been changed by Precision Nutrition Coaching.
Stressed and out of shape: How to solve the two biggest health and fitness problems most guys face.
Work stressing you out? Life in general? Having trouble staying consistent with your exercise and nutrition plan? If so, this article is for you.
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Why do most guys tend to get weaker, fatter, and less healthy when they get into their 30s, 40s, and 50s? Chalk it up to increased stress, increased responsibilities, and decreased time and energy.
We know we need to eat better. We know we need to take better care of ourselves. But most guys simply have a hard time staying consistent with their nutrition and exercise plans.
After helping tens of thousands of men with Precision Nutrition Coaching, we’ve seen it all—and we know there’s a solution.
You can take control of your own health and fitness. You can reverse the downward spiral of stress, and start building a healthy body you can be proud of.
And you can do it all in an hour or two per week.
Seriously.
In this article, you’ll learn:
- the two biggest fitness-related problems that hold men back from getting and staying in shape, and
- how to overcome these obstacles to get the body — and life — you want.
Before we get into it though, I wanted to let you know that we’re soon opening spots in Precision Nutrition Coaching.
You see, twice a year we work with small groups of men and women interested in looking and feeling better. Over the course of 12 months we help them get into the best shape of their lives… and stay that way for good.
Just so you know, we’ve tested the Precision Nutrition Coaching method with over 100,000 clients in the past 15 years. Plus, several peer-reviewed research papers have documented the safety and effectiveness of our approach.
For a sneak peek at the amazing things we’ve helped them accomplish, check out this short video:
Meet some of the people whose bodies — and lives — have been changed by Precision Nutrition Coaching.
Tuesday, 28 May 2019
Honey Lavender Lemonade
Made with lavender-infused honey simple syrup, this lavender lemonade is perfectly refreshing and made with no refined sugars! Whip up this lavender lemonade recipe to share at your next summer grill out! Looking for more summer drinks? Look no further! Check out our strawberry basil lemonade, fruit infused water, and ...
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from Fit Foodie Finds https://fitfoodiefinds.com/honey-lavender-lemonade/
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Healthy Chocolate Peanut Butter Smoothie
This healthy chocolate peanut butter smoothie is packed with protein and even has a full serving of greens in it. The best part is, it’s healthy and tastes exactly like a peanut butter cup! Love mixing up smoothies for a meal? Check out some of our most popular smoothie recipes ...
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from Fit Foodie Finds https://fitfoodiefinds.com/healthy-peanut-butter-cup-smoothie/
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Organic Pest Control for Gardens (Natural Options)
Gardening can be a great way to save money and eat the freshest food available, but it can also come with its fair share of frustrations. From pests to proper watering, there are a lot of factors involved, especially if you are using organic methods to avoid chemicals. Garden pest control is a constant battle...
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from Wellness Mama® https://wellnessmama.com/2524/garden-pest-control/
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Peanut Butter Overnight Oats
Peanut Butter Overnight Oats are the best breakfast in so many ways! Made with rolled oats, chia seeds, all-natural peanut butter, and almond milk, this vegan overnight oats recipe is a winner. For more overnight oats inspiration, check out 8 ways to eat overnight oats as well as some of ...
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from Fit Foodie Finds https://fitfoodiefinds.com/peanut-butter-overnight-oats/
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Monday, 27 May 2019
3 simple, fast, free strategies for getting coaching clients… even if you don’t like marketing.
If you’re new to health, fitness, or nutrition coaching you’ve probably worried — at least a little — about how you’re going to get clients. Especially in this age of paid search, Facebook ads, and more. Well, worry no longer. These simple, fast, and free client acquisition strategies will help you get your first few clients. Or, if you already have a few, they’ll help you get a few more.
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After coaching over 50,000 health, fitness, and wellness professionals through the Precision Nutrition Certification program, I’ve learned that new coaches (or coaches going out on their own for the first time) struggle most with one thing:
Getting new clients.
That’s totally understandable.
Beyond the early discomfort many new pros feel around learning “sales” and “marketing”, it’s also easy to get a little intimidated when looking at established brands and seeing the big audiences they’ve built, the content they’re creating, or the ads they’re running.
“JB, how can I compete?”
“I don’t even know the first thing about marketing funnels.”
“And who’s got that kind of money to invest in ads?”
While I can totally empathize with these feelings, I’ve got some good news:
You don’t have to compete!
Instead, you have to start at the beginning, just like those companies did. You start by going from zero to a few clients. Then you go from a few clients to a few more.
Even better news?
Getting your first few (or your next few) clients is cheap and easy.
You don’t need to master SEO, or spend money that you don’t yet have on Facebook ads, or build a big Instagram following.
Yes, those are the things getting attention today. But, for someone just starting out, they’re a distraction from the real work, which I’ll share below.
Indeed, use any of the three strategies I’m about to share and you’ll be shocked and amazed at how cheap and easy it is to attract your first few clients.
But, before the strategies, do you even know what you’re selling?
If I pressed, you’d probably give me a bunch of really smart answers:
“JB, of course I know what I’m selling!”
“I’m selling evidence-based nutrition coaching!”
“I’m selling my thousand years of education and master-level expertise!”
“I’m selling my slick, efficient online coaching platform!”
And I’ll say:
No you’re not.
Here’s something that might sound confusing at first, but will change the way you view your business, and how powerfully you attract clients.
No one wants nutrition, exercise, or lifestyle coaching.
No one wants daily practices, new habits, or lessons and thought exercises. No one wants custom workouts. No one wants diets, meal plans, or menus.
No one wants the product or service you’re selling.
What people want is to become a better version of themselves.
This image (from this excellent post) says it all:
You see, people don’t buy a university degree or certification, they buy the promise of ending up more knowledgeable, smarter, and (maybe) more employable.
People don’t buy canvas shoes or fancy sunglasses, they buy the idea of looking cooler, having special things, and making a fashion statement.
Likewise, people don’t buy nutrition coaching, they buy a hopeful vision of their future, one where they are healthier, stronger, and happier.
In other words, you’re not the subject of sales pitch, your client is.
Make them the hero of the story.
In essence, it’s your job to show them how working with you will turn them into an “Awesome person who can do rad stuff!”
(For more on this, with lots of examples, check out: How to sell sustainable coaching in a world of ‘overnight abs’. 6 strategies for better client buy-in and a stronger coaching business.)
For now, onto your “get a few new clients” strategies.
Strategy #1:
Survey Selling
Survey selling is something we do extensively, and very effectively, at Precision Nutrition. But we do it in a more complex, “scaled-up” kinda way.
You probably don’t need all that.
Which is why I love sharing this simpler way of doing survey selling from my friend Jon Goodman, of the Personal Trainer Development Centre and OnlineTrainer.com.
Jon’s strategy involves creating a simple survey (using Google Forms) that you can post on social media to attract the exact kind of client you’re after.
Here’s how to do it.
First, think about the type of person you want to serve.
Write down your ideal client’s:
- Age range
- Gender
- Specific goal
- Potential limitations
Here are two examples of what you might come up with:
My ideal clients are 20-30-year-old guys who want to lose a bit of fat and put on 5-10 lbs of muscle and have no serious injuries.
My ideal clients are 45-55-year-old females who want to lose no more than 10 lbs of fat but feel like they’ve tried everything and nothing seems to work.
Next, create a Google Form.
(If you don’t know how to make a Google form, click here for a tutorial.)
When starting a new survey, according to Jon’s method, you’ll need to create:
- a title
- a compelling description,
- a few demographic + contact info questions
Here’s an example of what you might come up with:
Feel free to copy the exact format above, adjusting the title and description to match what you’re offering.
When it comes to the description, here’s the formula:
“I’m looking for {number of people} {gender} ages {age range} who live in {your location} and are looking to {goal}. If this is you, please fill out the form below.
All eligible applications will be contacted by phone.”
Once you’re happy with the form, click “Send” at the top right and select the link icon in the pop-up window. This will give you a direct link to your form.
Be sure to save that link somewhere.
Finally, enable notifications so that you’ll be emailed every time a prospective client submits a completed form. To do this, go to your Google Drive, select your form, and click on the header titled “Responses”.
Then click the “Create spreadsheet” icon, which will redirect you to a Google spreadsheet.
In the spreadsheet page, click “Tools” at the top and select “Notification rules”.
A window will pop up with an option to have the system email you whenever users submit, either immediately, or collected into a daily digest. Select your preference.
Finally, share your survey on Facebook, Instagram, wherever.
For example, on Instagram change your description link to your survey link and upload a pic saying that you’re taking on clients (specific to the type) and use the script below, which directs people to click the link.
And, on Facebook you’ll share a status update with the same script (below) that links to your form. Here’s your script:
***I’m looking for {number of people} {gender} ages {age range} looking to {goal} that live in {location}.***
I am looking for {gender} who want to:
-{benefit 1}
-{benefit 2}
-{benefit 3}
Spots are extremely limited and I’m only looking for {number of people} who are ready to make a change today. To apply, fill out the quick survey below and I’ll be in touch if you meet the requirements:
===> {link to your Google form}
The benefits you include will vary but they should speak to the hopeful future I described earlier. In other words, list things that help them envision becoming an “Awesome person who can do rad stuff!”
Again, for lots of examples of this, check out my new article: How to sell sustainable coaching in a world of ‘overnight abs’. 6 strategies for better client buy-in and a stronger coaching business.
Note: You can use this method on any platform, via email, whatever. Just get the message out there and send people to your survey.
Be sure to call them right away.
Ideally you’ll call people within 20 minutes of them filling out your survey. I don’t care what you’re doing. Strike while it’s hot.
Go through the same process that you would on any other sales call.
(If you’re not sure how sales calls should go, check out Jon’s article: Selling Personal Training in 5 Steps).
Keep following up.
If they answer, it’s a great call, and you sell/book them in for an appointment, and they show up… go ahead and dance your happy dance.
If they don’t answer, if they answer but don’t book an appointment, or if they answer and book an appointment but don’t show up… keep following up once a week for the first month. And once a month after that until they become a client or ask you to stop calling.
And, folks, that’s pretty much it.
If you decide to try this method, you’ll be up and running with your first post, for free, inside of 30 minutes. And, most people who try it, report getting 1-3 new clients within a day or two.
No joke.
Even if you think this is too simple, or couldn’t possibly work, try it anyway. People constantly tell me that they would have never expected something like this to help them… but that it did, big-time.
Strategy #2:
The “Tell People What You Do” Challenge
In our ProCoach Facebook group we recently did a 2-week challenge. Coaches were encouraged to do something incredibly simple (yet radical in 2018, it seems).
They were asked to talk to people.
You know, like, real people. In real life.
Specifically, we asked them to tell one person a day what they do. That person could be anyone: the barista that frothed the milk on their latte, the cashier at the grocery store, or the lady sitting next to them on their commuter train.
The goal was to develop a “script” about what they do, get comfortable talking about it, and maybe even get a new client or a referral.
Our coaches went nuts. It kinda blew everyone’s minds.
Some of our coaches felt that icky stretch feeling you get when growth is happening. ProCoach Melissa Dow found she had to override her usual instinct to wait for people to come to her. “It was uncomfortable, but that’s where learning begins, right?” she says.
Many found they got better at it along the way, like ProCoach Beth Balcezak Daugherty who found that although she often felt hesitant before reaching out, most people thanked her afterwards. “It got easier!” she reassures us.
ProCoach Jen Kates also found it got easier: “IT DOESN’T SUCK, AND IT’S ACTUALLY A LOT OF FUN ONCE YOU GET OVER THE HURDLE!!!” (Note: The caps and exclamation points are hers.)
At the conclusion of the challenge, many coaches remarked on the tremendous potential of this simple act.
“The biggest takeaway from this process for me was just how many opportunities there are hidden in plain view.” said ProCoach Simon Dannapfel.
Interested in trying this challenge yourself?
Here’s how to do it:
Build your elevator pitch.
Begin by making sure you can actually describe what you do without rambling and without boring listeners with irrelevant details.
A simple way to do this is to fill in the following blanks.
“I help {kind of person}
to {action/benefit}
so that they can {brighter future/more inspiring benefit}.”
Here are some examples of what you might come up with:
“I help {new moms}, to {get active and eat better}, so that they can {drop their baby weight and feel more energy}.”
“I help {busy executives}, to {find time in their schedule for healthy habits}, so they can {finally get their health under control}.”
“I help {young athletes}, to {improve their movement quality}, so that they can {dominate on the playing field & injury-proof themselves}.”
“I help {people in their 60s and 70s}, to {begin a new movement practice}, so they can {walk, jump, run, & play with their grandkids}.”
Next, pick a person (any person) every day to talk to.
Approach folks however you like to get the conversation started.
If you’re not sure how to do that without coming off creepy, break the ice with something like this:
“Hey!
I’m doing this 2 week challenge where I have to tell someone about what I do, and you’re who I chose today!”
“Is that cool?”
Then lay the elevator pitch — or something like it — on them.
And, if they seem interested, expand on it.
If you make a genuine connection, ask if you can follow up.
The conversation could end pleasantly but without any real interest on their part. That’s totally fine. You will still benefit from the practice.
However, should they express real interest, keep the conversation going with something like:
“Hey, thanks for listening today. Mission accomplished on the contest!
Before I roll, you seemed kinda interested in {some aspect of what you talked about} and a really cool resource just popped into my head that I’d love to share.
Could you write down your email address so I can send it over?
(Alternatively you can get their cell number, FB page, or whatever).
Just so you know, “no” is a fine answer here. After all, we just met. However, I do think you’ll dig it. And I promise not to bug you beyond that.”
Then give them something awesome!
If they share their email address, wait a day and follow up with a cool article, some recipes, an infographic, an inspiring YouTube video, whatever you think will be helpful and is in line with what you talked about.
It doesn’t have to be your own content. Just something that’s high quality and will be genuinely helpful.
“Hi!
It’s {your name], we met yesterday at {place} and we talked about {topic}.
Wanted to follow up with {the thing I promised}, which I think you’ll like.
Here’s the link:
{link to the thing here}
No obligation to {watch it, read it, etc}. I just thought it might help.”
If they respond, remind them about your services.
If they follow up, reply with a casual reference to your services.
“Thanks for the note!
I’m so glad you liked {the thing you sent}!
I don’t know if you, or anyone you know, would be interested in this… but I’m running this program that starts in two weeks.
I’ll be working with {number of people} {gender} ages {age range} looking to {goal} that live in {location}.
Spots are extremely limited and I’m only looking for {number of people}.
Let me know if you’re interested by filling out this super-quick survey below.
===> {link to your Google form}
Again, no pressure. Just sharing this in case you, or a friend, might be interested.”
So there you have it.
A step-by-step guide on how to talk to people, and how to follow-up in a non-creepy, not-overly-pushy kind of way.
The point of this exercise is to show you that there are potential clients everywhere.
You just need to speak up so they know you’re there.
Strategy #3:
Leverage Your Existing Communities
Many of us belong to one group, or a host of them, either online or in-person.
These are often unrelated to health and fitness, which — in this case — is a good thing as it gives you the opportunity to share what you do with a novel audience.
For example, you might be part of:
- A Facebook group for new moms, because hey! You have spit-up on your shirt too!
- A Saturday morning bring-your-dog-and-hike group. People who love dogs and all-terrain boots??! Your tail is wagging.
- An online forum for people who dig classic cars. Mustang Fastback? I’m all in.
- A faith community where you worship once a week plus participate in community service activities together.
- A weekly online mastermind group of career-change-entrepreneurs. You all have great stories about the day you broke free from corporate shackles.
If you do it right, these groups can be an amazing source of new clients.
ProCoach Carolina Belmares has a great story of how she used this method.
Carolina is from Mexico, but currently lives just outside of Toronto, Canada. She joined a Facebook group for Mexican women living abroad.
Carolina was genuinely excited to connect to this group of women and took her time getting to know them. She responded to people’s posts, and posted her own successes and woes living abroad as a Mexican woman.
She took note of the tone and “vibe” of this group, and generally just tried to be kind, helpful, and supportive to the other members without talking much about what she does for a living.
After a while, she posted about her coaching work.
It was more of a “this is my life story” kind of post, but she also happened to mention that she was an online nutrition coach and dropped some information about a program she was running that was starting soon.
In Carolina’s words, “The response was beyond insane.”
Not long after she posted, her tally was:
714 reactions to the original post
181 comments asking for more information
259 new “Likes” on her personal coaching Facebook page
83 brand new subscriptions to her mailing list
Too many private messages to count
Not bad for a free group that you were interested in hanging out with anyway.
To try this method yourself:
Consider the groups you’re currently a member of (online or in person).
If you’re not a member of any, consider whether there are any groups you’d like to be a part of and would be good candidates for your coaching. (Remember, it’s better if they’re not fitness or nutrition groups).
Engage with the group in an authentic, helpful, supportive way.
Don’t just go joining groups to make your elevator pitch as “pitching” in groups is universally frowned upon. Instead, become a real part of the community and only talk about what you do if it’s relevant to the conversations already going on.
If a fitness or nutrition topic comes up, bingo!
Be the biggest keener in the room. Help answer questions. Offer support. Send people helpful links, articles, videos, and other resources. But, still, hold back a little on mentioning your services.
After you’ve built some trust and genuine connections, mention your services.
Have your information easily available if people want it, but don’t be pushy about it. If you need a ratio to work with, then let’s say for every 10 genuine, non-work related comments, you can slide in something about your coaching.
In the end, joining a group is one of the most mutually beneficial methods for building your practice. You’ll have access to a wide audience to which you can extend help and support, but you’ll also connect with “your people”.
Bonus Strategy:
Send People To The Right Place
So you’ve employed one or more of the free strategies above… and your prospect list is growing. Awesome!
These prospects will likely have questions about your expertise, experience, the services you provide, and — most importantly — how you’ll help them improve their habits, health, and body.
Answering these by chatting one-on-one works. In fact, it’s one of my favorite options since it offers a personal touch. However, if you’re an online coach, or your prospect list is booming, you may need something more scalable.
That’s where a “landing page” comes in.
Your landing page lets people know who you are, what you’re offering, what your credentials are, who you’ve worked with, and how you can help them live the hopeful future they’re dreaming of.
With Precision Nutrition’s ProCoach we automatically generate this for ProCoaches. After answering a few simple questions within their ProCoach dashboards they get a customized mini-site for their business, complete with a custom web address. It lays out their services including the features, benefits, and hopeful future they’re promising.
Not only does this “do the selling for them”, it also positions them as the skilled, experienced, and educated coaches their clients need to reach their goals.
Whether your landing page is a Facebook profile, a single web page, or a full-blown mini-site is up to you. The key is to make sure you have a place to send prospects that’s clear, compelling, and increases their desire to work with you.
What to do next:
Some tips from Precision Nutrition
In this article we’ve outlined a few highly effective strategies for getting a few new clients, or the next few after that. Begin with…
Knowing the “why” of what you’re selling, not just the “what”.
Spend time thinking about what prospective clients want their lives to be like. And how you can start connecting your coaching to those outcomes.
Again, you’re not selling your superstar nutrition knowledge, your sleek online program, or even health coaching.
You’re selling possibility to your clients: the possibility to feel, look, and move better; to gain more confidence, strength, and resilience; to have a better life.
Refine your elevator pitch.
Come up with a concise way of describing how you help people.
“I help {kind of person}
to {action/benefit}
so that they can {brighter future/more inspiring benefit}.”
Pick a challenge, any challenge.
The above strategies only work if you practice them. Not just once, but consistently. (Remember, they get easier the more you do them!)
So pick one of the client-attracting methods above. Any one will do.
And get started today.
I mean, like, right now.
Even if you don’t know how to do it perfectly yet, start anyway. Because perfection is often the enemy of action.
Stay consistent.
Once you deploy one, or more, of the methods above, challenge yourself to stick with it for at least a month.
For extra points, use a calendar to track your consistency and your results. At the end of the period, evaluate your progress. Did it work? If not, was there something about the way you executed it that could be refined?
Practicing these methods will show you precisely where you need to grow.
Does your voice shake every time you talk to a new person? No sweat, that just means you need more practice talking to strangers.
Did your Google Form get zero clicks? Maybe you need to work on your written communication.
Did someone call you a know-it-all jerk on your Facebook group? Maybe you need to practice coming off as less judgmental and more compassionate.
Failure isn’t possible here. Everything you get back from this practice is simply feedback to inform future growth.
Learn to follow up.
In all of these methods, following up is key.
Remember that when people are considering change, they often start out with ambivalence. They’re kinda interested in taking the leap, but also kinda scared and inclined to stay safe under the covers.
Following up with people can gently move them towards ready-to-take-a-leap.
But selling without looking sleazy is an art. If you push too hard with people, it can have the opposite effect.
In your early follow-ups with someone, aim simply to be useful and offer support. Send them cool content, ask them about their challenges, and encourage them.
When you sense some interest, subtly mention your services, in a “no pressure” kind of way. Let them know you’re available when they’re ready.
Ready to build a thriving coaching practice?
Tested with over 100,000 clients now, Precision Nutrition’s ProCoach makes it easy to deliver the sustainable, research-proven nutrition and lifestyle coaching discussed in this article to anyone who needs it… from paying clients and patients, to family, to co-workers, to loved ones.
Want to coach in-person? Online? A combination of the two? Whatever fits your ideal lifestyle, it’s all possible with ProCoach.
With the ProCoach curriculum, coaching tools, and software, you’ll be able to turn what you learned in the Precision Nutrition Certification into a thriving practice, getting better results with dozens, even hundreds, of people while working less and living life on your own terms.
Interested? Add your name to the presale list. You’ll save 30% and secure your spot 24 hours before everyone else.
On Wednesday, June 5th, 2019, ProCoach becomes available to all Precision Nutrition Certification students and graduates.
If you’re interested and want to find out more, I’d encourage you to join our presale list. Being on the presale list gives you two special advantages.
- You’ll pay less than everyone else. At Precision Nutrition, we like to reward the most interested and motivated professionals, because they always make the best students and clients. Join the presale list and we’ll give you 30% off the monthly cost of Precision Nutrition’s ProCoach.
- You’re more likely to get a spot. Remember, last time we sold out within hours. But by joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.
If you’re ready to help more people live their healthiest lives, grow your business, and worry less about time and money… ProCoach is your chance.
The post 3 simple, fast, free strategies for getting coaching clients… even if you don’t like marketing. appeared first on Precision Nutrition.
from Blog – Precision Nutrition https://www.precisionnutrition.com/free-strategies-for-getting-coaching-clients
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