NEW YORK – APRIL 5, 2018 – Univision Communications Inc. (UCI), the leading media company serving Hispanic America, and TED, the nonprofit devoted to ideas worth spreading, announced today they have joined forces to launch TED en Español, TED’s first non-English podcast. The TED en Español podcast will make Spanish-language TED Talks available to the world for free in audio form. The podcast launches April 26.
The podcast is hosted by Gerry Garbulsky, curator of TED’s broader initiative to reach Spanish-speaking audiences, also called TED en Español, and organizer of the largest TEDx event in the world, TEDxRíodelaPlata in Argentina. It will premiere at a TED en Español en NYC event in New York City on April 26, a salon-style speaker event.
“TED is passionate about spreading powerful ideas to relevant curious audiences worldwide — and today we have more options than ever to do so,” said Garbulsky. “The TED en Español podcast taps the explosive popularity of podcasts, and is a natural next step in our commitment to making ideas free and accessible to the world’s massive Spanish-speaking community. Our partnership with Univision will combine the strength of the company’s brand equity with TED’s efforts to produce and distribute the best ideas around the world, no matter where you are, no matter what language you speak.”
“Univision is enthusiastic about the collaboration with TED to better serve and empower our community by giving them access to the ideas that are shaping the world, en nuestra idioma, in our language,” said John Buergler, senior vice president, Growth Initiatives for UCI. “Our reach will help bring leading voices and important concepts to inspire and awaken one of the fastest-growing communities in the world.”
TED presented its first Spanish-language TED Talks at the TED2017 Conference in Vancouver, BC, with presentations by Jorge Ramos, former Colombian presidential candidate Ingrid Betancourt and Oscar-winning composer Jorge Drexler, among others. The non-Spanish-speaking audience at the event was able to experience the talks via real-time translation.
The partnership with TED is part of UCI’s continued expansion into the digital audio space, and will allow it to build on its catalog of high-quality podcast offerings available on the Uforia On-Demand platform. Additionally, the TED en Español podcast will be available for free on Apple Podcasts, TuneIn, Stitcher, Radiopublic, iHeartRadio, or wherever listeners get their podcasts.
Visit corporate.univision.com for more information on UCI, and follow @UCIPRTeam on Twitter and Instagram.
from TED Blog https://blog.ted.com/univision-and-ted-launch-ted-en-espanol-podcast-to-bring-ideas-worth-spreading-to-spanish-speaking-audiences/
via Sol Danmeri
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