Economic trends and the evolution of social media have led to a shift in the way yoga is being effectively marketed. The old model of packaging and selling a style of practice has largely been retired. Now, everyone agrees, the teacher is the brand. With this comes a string of inevitabilities that are at the heart of what plagues most professional yoga teachers today.
from YogaDork http://yogadork.com/2016/05/04/your-yoga-teacher-is-now-a-brand/
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